“The History, Art, and Science of Beer” 

What Secrets Lie Beneath that Foamy Head?


February 9, 2015—6:00 pm – 8:00 pm

Noted Beer Expert Peter LaFrance

Talk and Tastings at the New York Beer Company

321 West 44th Street, New York

Did you know….

Historians think our prehistoric nomad ancestors may have made beer from grain & water?

 Egyptians had 100 medical prescriptions calling for beer?

 There’s a scientific explanation for the “head” on your mug of beer?


Widely-acclaimed beer writer Peter LaFrance (www.BeerBasics.com) will share his fascinating treasury of knowledge about beer, the harvest of his more than 25 years writing in great depth about all aspects of the beer brewing industry. His enlightening talk will be accompanied by a tasting from the more than 20 selections on tap at the New York Beer Company. This craft-beer-centric Bar & Grill is in the heart of historic Hell’s Kitchen.


PLEASE NOTE: Age-restricted to 21 and over

Monday February 9, 6-8 pm

5:30 – 6:00 registration, networking

6:00 – 8:00 talk and beer tasting (from selected beer sampler)


New York Beer Company, 321 West 44th Street, New York, NY 10036



$15 for SWINY members*          $20 for nonmembers

*Become a SWINY member now: www.swiny.org