Carl’s Jr. & Hardee’s Redhook Beer-Battered Cod Fish Sandwich

“Craft brewery Redhook’s ESB amber beer featured in new Beer-Battered Cod Fish Sandwich.”

“The Redhook Beer-Battered Cod Fish Sandwich features a crispy, beer-battered premium cod fillet, topped with fresh lettuce and creamy tartar sauce on a sesame seed bun. The Carl’s Jr. version of the sandwich also includes tomato while the Hardee’s version includes a slice of American cheese. The chains will also offer Redhook Beer-Battered Cod Fish Tacos in their dual-branded Carl’s Jr./Green Burrito restaurants and Hardee’s/Red Burrito restaurants. The tacos feature Redhook beer-battered cod fish, topped with spicy Santa Fe sauce, shredded jack and cheddar cheeses, lettuce and salsa, wrapped in a soft tortilla. There is no residual alcohol in the beer-battered cod fillets but the wonderful, hoppy, malty beer flavor remains.”

“Carl’s Jr. and Hardee’s will promote the Redhook Beer-Battered Cod Fish Sandwich with a new ad titled “Bartender,” developed by Los Angeles- and Amsterdam-based creative agency 72andSunny. It will premiere on TV and YouTube this week.”

I would like to chat with the chef who was charged with developing the recipe, what their initial reaction was, and the greatest challenge working with beers. I also wouldn’t mind their tips for working with beer in batters in particular, and in the kitchen in general.

Stay linked in on this one…

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From the WEB…

YAHOO…

Rockhound Brewpub scouts a Madison location Isthmus  – 19 hours
Nick Warnke, a geology major with an M.B.A., left his job at American Family to focus on his dream of opening a brewery.

1/23: Two Brothers Brewing Co. opens Scottsdale brewpub The Arizona Republic  – 23 hours
The brewery will open in downtown Scottsdale in the previous home of Saddle Ranch Chop House.                

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According to the Detroit News:

Low-alcohol, full-flavor “session” beers grow popular

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The folks at the Beer Institute asked me to pass this along…

The Beer Can Celebrates 80 Years

WASHINGTON, DC 24 January – Today, as America celebrates the 80th anniversary of enjoying beer in a can – one of the country’s greatest advances, the Beer Institute, the trade association representing America’s brewers, beer importers and suppliers, and the Can Manufacturers Institute, the national trade association of the metal can manufacturing industry, celebrate with them. The first beer can was sold in Richmond, Virginia, on January 24, 1935. 

I suggest visiting… The First Beer Cans

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BeerBasics.com Feature Presentation…

Five Keys to Finding a “Good” Beer Bar